What Goes Around, Comes Around
In 2009 my denim colleague, Erin Burke and I designed what would be one of the first digitally printed denim shirts. I had printed photos on 8"x10" cotton fabric pieces using an inkjet printer back in my college days and little did I know I was on to something. This idea was much larger and done on an entire shirt, not tiny pieces sewn together. We were initially told it couldn't be done and that it would be too expensive to mass produce. And yet, we made it happen with the help of another colleague who believed it could be created. We placed a scenic photograph on the chambray shirt that I took in Medellin, Colombia. We created it for a denim trend based around storytelling and daydreaming that we titled "Fable." It was a hit amongst our clients and eventually the technology became more affordable. Today, it's back as Calvin Klein leads the way. As the saying goes...What goes around comes around.