Gen Z Yellow
I'm still not sold on the name Gen Z Yellow, but it's a strong contender for the next Millennial Pink. I'm not sure if we can really find another color as successful as that soft pink, gender neutral shade, but the cultural zeitgeist is on a treasure hunt to find it. Waiting in the wings to be given the next color trophy is what the NY Times is calling Safety Orange, Melodramatic Purple, Neo Mint and of course Gen Z Yellow. I'm leaning towards the purple shades, but for now here are my latest finds for the bright, egg yolky, sunshiney, prime color taken around the US...