“I pretended to be a fortune teller as a kid so I became a trend forecaster.” - Abbey Cook
Abbey Cook is a creative director, trend forecaster and stylist in Brooklyn, working with global brands to help them capture trends and long-terms strategies to capitalize on the future within their industry. With 18 years of trend forecasting experience, Abbey has predicted some of the most influential trends and social movements of the past decade. She was a key player in creating the cult color that defined a generation, Millennial Pink. In 2020 she predicted the bright fuchsia that became known as Valentino Pink and in 2022 she predicted what became known as Brat Green that exploded onto the scene in the summer of 2024.
Through her trend research she has traveled to over 50 plus countries, multiple times, giving her an edge in leading brands, retailers, and trend agencies to stay ahead of their industries. Abbey has presented to Fortune 500 companies around the world, helping them lead the way in fashion and culture. She is known for her curiosity, detailed eye, strong visuals, in depth research and keen sense of storytelling.
Abbey is available for trend forecasting, bespoke research, marketing analysis, public speaking, branding strategies, color palettes and design concepts. She also does prop and wardrobe styling for editorial and television.
In 2021 Abbey, along with her wife, co-founded the brand The Taste Curators, where they inspire joy through the connections of food, fashion and color. Together they have a cookbook series around food and color and have worked with various brands for collaborations and events.
When not working you can find her doing (in no particular order) tap dancing, painting, finding colors on her walks or drinking sparkling wine because she can always find the little things to celebrate in life.
Follow me on Instagram @abbeylcook